This post is dedicated to anyone who is looking to turn their blog into a business.
So we’ve been in the blogging game since January 2015.
– We grew @melotones IG account from 570 to now 50K followers,
– Blog traffic is growing 30% MoM
– Partnered with over a dozen awesome brands to help tell their story
The grind is real.
For instance, Melis was nervous when I wanted to share more about our shooting techniques/gear because it’s one of our competitive advantages to this blog.
But if Melis and I are to throw our sweat, tears, and time into blogging, we hope to leave it in a better place than when we came into it. Blogging/ influencer marketing is a big part of brand marketing’s future, but it still has a lot to prove, particularly to venture capital. You can probably only find a few that were handpicked onto the IPO track (WhoWhatWear, Hello Giggles, PopSugar etc.). There will be a bifurcating effect in this space, just like how it’s unfolding in startups right now.
In our experience, blogging is still a passion of love, and a long con for ROI. A huge blog/big IG account needs to parlay its brand equity into something that makes a consistent, recurring revenue stream, whether it’d be affiliate links, accessories/clothing, or consulting arm.
And do you know what would help all of us move along to ramen profitability? If you stop letting partnership companies take free work from you in exchange for products. Allow us to show you a look into one of our collaboration projects, Nespresso, who were an amazing group to work with!
– 8 hours totals, 4 for running a prep before the actual shooting for recipe testing,
– $40 of ingredients and OOS materials, which came out of our own pocket,
– 2 hours of photo editing,
– 3 hours for copywriting/editing
And this was all outside of the communications/feedback we kept going between Nespresso. There is only downwards pressure as you attempt to scale the business side, so why are we all handicapping each other by racing to be the lowest bidder? Isn’t our creative capital/audiences deserving of more than just a free lunch?
If you’re looking for some resources on what to charge for a post, here’s a helpful link here. Also, as always don’t forget to pay it forward!
* Image source: Pinterest.