the unspoken rules of instagram

the unspoken rules of Instagram and blogging

Many of you have asked me how I built my Instagram audience. There are a lot of technical posts out there I’d highly recommend reading, google is your friend. That being said, I want to dive deeper about the unspoken rules of Instagram and the blogging world.

At the end of the day blogging isn’t just about getting a bunch of followers, and if you approach it the right way, you’ll succeed faster.

Rule #1: Good content is king. 

Don’t focus on followers, focus on producing consistently high quality content. Good work is the top consistent trait I find in my favorite bloggers. Luck/money and other x factors may help, but hard work is never missing from the equation.

Rule #2: There are karma politics.

Sometimes you need to give more without expecting anything in return. When you’re first starting out, I’d highly recommend being generous. That’s the whole point of blogging anyways, being able to share and encouraging of others.

If you want to show that you care, try to read what they’re saying. Don’t just comment on people’s posts with one liners. Make a thoughtful comment. Get to know people, you’ll never know what kind of doors they will open for you in the long run.

Lastly, congratulate them if they’re doing well, trust me it will feel good. And they will remember. A good chunk of my time is still spent on catching up and engaging with blogs I follow.

Rule #3: You’re your own competition. 

Yes the next person could be growing faster than you, but comparing yourself to other people is unhealthy and unproductive. Your goal should be to make sure you’re a better person than yesterday.

If you team up with people instead of getting competitive, it will get you even further than you think.

Rule #4: Have a great support network.

You’re going to be dealing with a lot of problems on a day to day basis and you need positive people around for love and support. Of course, don’t forget to cherish your support network, because they’re putting up with your crazy adventures after all!

Rule #5: Don’t plagiarize. 

You’d be surprised to know how many people do this one. Even when you think no one noticed, someone will find out. Rule of thumb is, credit if you’re reposting someone else’s photo. You don’t want bad karma following you around, plus they’d appreciate you for it.

Rule #6: Be authentic. 

It’s natural to think that by doing the same thing that’s working well for others is a good way to make it, but in the long run, you need to figure out how to differentiate yourself. For instance, instead of finding inspiration on Instagram, go to a museum or watch a movie.

What makes blogging so great is the infinite opportunities of creativity, so why copy something that’s already been done? There’s no fun in that and it won’t get you very far.

Rule #7: Pay it forward.

Don’t forget the people who helped you get here, it’s so hard to do it by yourself after all. Always pay it forward.

Rule #8: Have fun!

Because life is too short to take it too seriously. Have a little fun! Your readers will appreciate it as well.

 Let’s connect on Instagram and Bloglovin.

37 thoughts on “the unspoken rules of Instagram and blogging

  1. Great post! I also agree on plagiarizing ! There are many IG account littered with other peoples photos #sourceunknown…. I understand that a great shot should be seen, and sometimes you don’t know where the image came from. But to have an entire account is called IG master of deception…

  2. I always love reading your posts babe! So true about being your on competition when I first started out blogging last year I thought it was all about what everyone else was doing with their blogs and Instagram but now I’m totally focused more on what I can do to make my creative content exactly to my own liking not to what everyone else likes. And stealing photos really annoys me there was someone actually using photos of myself on Instagram and made a whole Instagram pretending to be me I just don’t get it at all I had to get Instagram to delete it. I hope you’re all settled in to NYC! Loving all your snaps of the city

    Much love

  3. Thanks for the tips! I especially like number 3. With the blogging world growing every day it can be hard to remain true to yourself. Always seeing amazing content by talented bloggers (like yourself! ;)) can feel hard to “beat”. Teaming up with someone to build this amazing content that remains true to your talents is a great idea.
    xx Bella

  4. Great post dear! I love to read about Instagram rules and the ways to increase your audience but I think the best way is give ♥ and have a great community. They give you support and a lot of fun 😀
    I love to visit all the accounts of my followers and many of the others as well , hahaha maybe you think I’m crazy … Sometimes I do 😛

    Great job dear! Have a nice day Mel ♥♥

  5. I love this post, it’s about building a community, which is why I love blogging, YouTube, and social media. It’s so hard these days to start something, and sharing the love is so important to remember.

    Thank you!

  6. All quite true and useful tips. I really like the point on being your own competition because what really matters is that you’re always improving yourself.

    XoXo Noma

  7. Some great tips Melis! I totally agree with being your own competition.. making sure each post is better than the last is the best way to grow and learn, which in turn will make your blog/instagram grow too! I also love making new connections in the blogging world.. it makes the whole thing so rewarding!
    x Emily

  8. Wow, your blog is amazing! I love it! xx
    Would you like to follow each other? If yes, please follow me on the both of my blogs and let me know in the comments of my newest posts so I can follow you ASAP.
    Have a great weekend!

    Vildana from Living Like V (I HAVE A GIVEAWAY ON MY BLOG SO BE SURE TO CHECK IT OUT) & Stalia Is BAE

  9. I like your blog, its really dope.
    Do you want to follow each other?
    If you want, than follow me, and let me know in comments, so I can follow you back with pleasure.

    We can follow each other on Instagram @andjela.dujovic, let me know in the comments so I can follow you back.

  10. Great post and tips Melis! Its so true about karma, I’m a firm believer of what you put out to the universe will come back to you. So I really don’t get the whole plagiarizing thing. Thanks for sharing with us 🙂

    xo, jackie

  11. This is a great post and I agree with all the rules! Comparing your followers is not the way to go. I enjoy what I do so I don’t fuss if the numbers aren’t as high as I would like them to be!
    Agnes x


  12. Such a great, helpful and encouraging post! My favorite part is how you motivate us to explore, get creative by living in the real world outside of instagram, and really being ourselves (even if that means the occasional flower or coffee art post!) ? love watching you grow!

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